11street online marketplace was launched in April 2015 as the latest e-mall in Malaysia.
Established in South Korea in 2008, 11street has grown and become on of the top global e-commerce marketplaces with 400,000 sellers worldwide. 11street is known as n11 in Turkey and elevenia in Indonesia.
11street Malaysia is operated by Celcom Planet Sdn. Bhd which was established in November 2014 – a joint venture between Celcom Axiata Bhd. and SK Planet Ltd. Celcom is Malaysia’s one of the top mobile telecommunications groups, while SK Planet is the owner of Korea’s best e-commerce site, 11st.co.kr.
11street Malaysia offer a variety choices of products in 8 categories, namely Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living, Books & Services including e-vouchers.
“We are committed to bring on board the latest and the most popular products from the overseas markets, especially Korea and other Western countries, to enrich the local consumers’ shopping experience at competitive prices.”, said Hoseok Kim, CEO, 11street
11street is the first online marketplace in Malaysia offering lowest price guarantee. If you purchased a “SHOCKING DEALS” product but found it selling cheaper from other online marketplaces, then you will get 110% back on the difference in credit. “Other online marketplaces” includes only Lazada, Zalora, Rakuten, Groupon and Ensogo.
The online marketplace also includes additional “product verification layers” to ensure all products authentication. However, the website does not show more information.
Lee Min Ho and Emily Chan as 11street brand ambassadors
11street grand launch event was held at NU Sentral, Kuala Lumpur. The shopping mall was packed with fans and audience eagerly want to meet the 11street brand ambassadors – Lee Min Ho, a well-known South Korean actor and Emily Chan, a local film actress. 11street contest winners received Lee Min Ho autograph, 11street coupons and a chance to take photo with the famous star.