The Victim of Click Fraud
Filed in: Web — March 5th, 2005
NEW YORK–Tammy Harrison, president of a medical billing software company, says she’s a victim of click fraud and needs support.
Harrison had detected a rival company repeatedly clicking on her sponsored listings in Google and Yahoo search results–a tactic meant to deflate her ad budget and boost the competitor’s ranking on the page. After sending the corroborating data to the two search engines–which maintain policies against fraud–she managed to get some refunds and the rival bumped from one service.
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