Adsense Placement Heat Map
Filed in: Adsense Tips, Google, Make Money Online — April 30th, 2005
Google Adsense updated Adsense optimization tips, added an ads placement heat map.
Certain locations tend to be more successful than others. This “heat map” illustrates these ideal placements on a sample page layout. The colors fade from dark orange (strongest performance) to light yellow (weakest performance). All other things being equal, ad placements above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.
While this heat map is useful as a positioning guideline, we strongly recommend putting your users first when deciding on ad placement. Think about their behavior on different pages, and what will be most useful and visible to them. You’ll find that the most optimal ad position isn’t always what you expect on certain pages.
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Thought:
If you do not get adsense click rate as expected, check your ads placement with the heat map. It would be helpful, at least it works for me. 
