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Colgate Toothpaste AdSense Ad

Filed in: Google, Interesting, Malaysia — January 30th, 2007

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I often see Malaysian AdSense ads on this site, LiewCF.com. But the following ad caught my attention — the Colgate Toothpaste ad.

Colgate Toothpaste AdSense Ad
Image: Colgate Toothpaste AdSense Ad

The ad text read: “Colgate toothpaste in Malaysia is certified as Halal. Learn more” and linked to Colgate Malaysia.

LiewCF.com is a tech blog, a toothpaste ad is not relevant to the site content. Erm… maybe my readers need brighter teeth? ;)

P.S. I prefer Darlie over Colgate. You?

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  • I believe this ad are targeting the Malaysian Muslims..They used the term "Halal" which mean that muslims can use it!
    Does this mean that there was a rumor in Malaysia saying that toothpastes are using forbidden materials for muslims(pig, Alcohol..etc)?!

    <blockquote>LiewCF.com is a tech blog, a toothpaste ad is not relevant to the site content.
    Well they may used the "Advertise on this site" Link ;)
  • i also got this colgate ads too..maybe colgate want malaysian people to try their toothpaste..

    p.s: i prefer fresh n white..hehe
  • I'm a Darlie person myself.
    I guess the colgate malaysia marketing department had to spend some loose change and decided to use adwords and advertise on your blog...and what's up with "Halal"..dont tell me toothpaste also got probz now..aih
  • May be they just targeted local Malaysian site or blogs?
  • After the High 5 bread scandal put the company's profit to floor, it seemed Colgate had to woo back Muslim customers who flock to a more trusted Halal toothpaste.

    So they have to blatantly declare - it's halal!

    No Colgate for me. Darlie or Mukmin are one I used.
  • Am I the only one who uses Fresh and White around here? Fresh & White Apple is nice...
  • I think this is intentional, Google is serving ads according to region I think. Anyway, I use Colgate :)

    - MENJ
  • what is the difference between darlie and colgate? Colgate basically owns Darlie. I think they use the same formula.
  • It's a trend I noticed in tooth paste advertising in Malaysia to use the word "halal" even though it's already obvious. (for the big brands anyway)

    I think their marketing team is targeting Malaysia as their geographical location so the ad may be visible to surfers from Malaysia only.
  • so colgate in other countries is not halal?
  • Colgate said it halal. But if halal why not use halal logo from Jakim ? Many Colgate pamolive product not made in malaysia.

    Boikot Colgate.

    Syarikat COLGATE Pamolive adalah sebuah syarikat yang TIDAK PRIHATIN kepada sensitiviti umat Islam. Sejak bertapak di Malaysia lebih 40 tahun lalu, ia tidak pernah mendapatkan atau berusaha untuk memperolehi sijil Halal JAKIM bagi menjaga hati para pengguna Islam atau menyatakan yang produk mereka HALAL;· Tanpa sijil halal ini sejak begitu lama dan tanpa sebarang tanda Halal di kotak ubat gigi tersebut, wajar dan patutkah kita menganggap Colgate sebagai Halal sedangkan Colgate sendiripun tidak mendakwa ianya halal atau ditanda sebagai HALAL;· COLGATE begitu angkuh sehingga tidak menghiraukan pertanyaan PPIM dan orang ramai atau mengambil langkah untuk memberi sebarang keyakinan secara pro aktif kepada masyarakat Islam terhadap status halal produk mereka hingg! a ke hari ini

    Ia dibuat di Thailand yang mana juga menyokong ekonomi Thailand yang terbukti melakukan penganiayaan kepada penduduk Selatan Thailand (PPIM telah melancarkan BOIKOT COLGATE sebagai bantahan kepada pembunuhan kejam rakyat Islam di Selatan Thailand);· Puluhan atau ratusan juta telah dibelanjakan oleh syarikat ini untuk pengiklanan tetapi kenapa tidak ada peruntukan kewangan untuk menjaga hati masyarakat Islam, contohnya mendapatkan sijil halal daripada JAKIM. Kos untuk mendapatkan sijil halal kurang RM 1,000 sahaja. Bukankah ini satu penghinaan besar di sebuah Negara yang agama rasminya Islam

    Sehingga kini Colgate enggan bekerjasama dengan PPIM untuk membuktikan sijil halal Thailand yang didakwanya ada serta membuktikan bahawa produk-produknya HALAL.· Apa pula status produk Colgate di pasaran yang datang daripada China, Vietnam dan Amerika? Siapakah yang memberi jaminan ini? Bush...? · Janganlah kita berurusan dan menyokong syarikat yang menghina dan tidak menghormati umat Islam.

    Kita sokonganlah produk-produk daripada syarikat yang bertanggungjawab dan prihatin terhadap keperluan masyarakat Islam setiap kali kita membeli;Kita bersatulah dalam memboikot Ubat Gigi Colgate serta menghantar isyarat jelas bahawa para pengguna Islam akan bersatu memulau produk yang tidak menghormati keperluan dan kepentingan umat Islam.

    BERSATU KITA SEHATI SEJIWA sebarkan nota ini kepada seramai mungkin rakan dan taulan sebagai satu perjuangan melawan keangkuhan serta menunjukkan bantahan kepada syarikat multi-nasional yang tidak menghormati serta mempermainkan para pengguna Islam sejak sekian lama.Cuba buat kali ini , kita buktikan bahawa kita pengguna juga MEMPUNYAI KEKUATAN JIKA BERSATU. Kita hantar isyarat jelas, para pengguna tidak mengira Islam atau bukan Islam tidak rela ditipu secara berterusan. Kita mahu mereka lebih prihatin dan bertanggungjawab.
  • now I see ad about "Fresh Up - Oral Care" and "Travel Toothbrush" in lcf site.
  • zeMMs, i use fresh and white too. i like the gel type.

    halal toothpaste now? what next? mouthwash! floss? what about eye mo (or any other eye lotion).
  • woooo.. the link ads above show all colgate products...
    toothpaste,toothbrush, whitening etc.. :D

    p/s: i use Zact,..
  • macam macam~~ada! This world is full with suprise, maybe after this liewcf blog also come out with underwear ads? hahaha....
  • im using darlie... but i usually ask the retail shop to give a me a colgate eventhough i ask darlie. its a household name. same like maggi. eventhough i wanted mamee or cintan.
    anyway, adsense definitely targeted it at malaysian; with related word or title in the post. My blog never got such ads. :crying here: but proud to be malaysian!
  • arun
    since my childhood i m using colgate.so i think there is not any difference in colgate n toothpaste... hahahahahahahaha


    i know the diff. but colgate is colgate

    its greattt...
    what do u think use it yaarrr...
  • That's a fact.
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