
It doesn’t take much to build a blog. Use a third-party blogging platform like Wordpress or Blogger, choose your template and pick and click to add all kinds of widgets and gadgets.
However, keeping your blog interesting is another matter. First, it’s hard enough to gain a little recognition in the blog band. Shakespeare couldn’t even get any traffic to his blog if he were writing today. There’s just too much competitions.
As more of us take the plunge and become bloggers, building an audience becomes harder and harder, regardless of how many directories you submit to. There’s a cacophony of blog static and keeping blog visitors interested enough to come back becomes more difficult with each new blog launch.
So, to keep’em coming back, check out these tips to keep your boring blog from putting visitors to sleep.
1. Post regularly.
The W3 is littered with blogs that started out with well-intentioned authors who quickly realized just how hard it is to create interesting blog posts at least twice a week.
If a blog follower comes back and sees that nothing has changed since she last visited, or sees that you made your last post in ‘07, guess what. That follower isn’t coming back.
A successful blog – one that attracts attention and generates interaction – is based on green content. Visitors expect new information. Think of your blog as a giant mouth that gobbles up words like you gobble up pistachios. To keep them coming back, you have to keep it fresh.
2. Create a blog about something important to you.
If you’re favorite pastime is needlepoint, create a blog about needlepoint. First, you know the subject. You have the knowledge. It’s that knowledge and expertise that will continue to drive more and more visitors to your blog.
Second, it’s much easier to write on a topic about which you have a passion. Politics, self-improvement, business development, investing – what’s your passion? Your posts will be infinitely more compelling if you care about the topic. And, as a bonus, you’ll cut your research time down to zero.
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