We knew that Google Adsense publishers have the option to filter unwanted ads (Read more on Filtering Ads) to be displayed on their websites. Google tell us that ads filtering may hurt the adsense income, but some publishers say ads filtering will increase pay per click. So, filter or not? I share my personal experience with you.
Filter
Like the other bloggers, I get a lot irrelevant ads (”blog” ads) on this site. I started to filter the ads. The eCPM boosted. I was overjoyed. The list was growing very fast.
Do not filter
However, though it was a long list of filtered ads but the revenue did not increase. One day, I decided to start all over again. I DELETED the whole list! To my surprise, the revenue increased in the next day, though the irrelevant ads were back!
Filter, again
I am greedy. Yesterday I read a forum thread that we SHOULD filter ads in order to increase (even more) revenue.
By keeping scrapers off, my EPC has risen sixfold over the last two months since I have been blocking some of the stupid placements and all made for adsense sites. Bottom line income is up by 30% plus and rising.
That’s interesting.
I tried it on my site. I added few ads, which always appear on my site, into my adsense ads filter list. Now, I get 80% increase on eCPM for the day, compare to the previous average eCPM. Wow!
Note: One day data cannot be trusted. There may have other factors affecting the revenue of the day.
(Continued…)
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