The Golden Triangle of Google Homepage
Filed in: Adsense Tips, Chitika Tips, Google, Interesting, Make Money Online — March 15th, 2006
Studies found that web surfers mostly focus on a triangle area at top of Google search results.
A joint eye tracking study conducted by search marketing firms Enquiro and Did-it and eye tracking firm Eyetools has shown that the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page indicating that the areas of maximum interest create a “golden triangle”.
[Read ENQUIRO]
My two cents
Again, it is proven that top left area of a web page is a hot spot. Now, you should know where to put your ads. 
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March 15th, 2006 at 3:52 pm
so those ads on the right side is no use?!
March 15th, 2006 at 4:20 pm
Not useless but lower performance. It also depends on your page design.
March 16th, 2006 at 1:40 am
I think it’s kind of obvious that the top left will be the hot spot simply because Google’s search results are listed there.
If Google were to put their search results on the right, the hot spots will tend to be skewed towards the right.
Take this page for instance:
http://www.dmoz.org/World/Arabic/
I bet the hot spot will be on the right. But then again, I could be wrong :p
March 16th, 2006 at 1:48 am
We have been “trained” to read from left to right, top to bottom.
March 16th, 2006 at 11:36 am
in these case liewcf should rearange all the advertisement so that it will be in the hotspot. top left. coz its a habit once u got used to it. u will look at top left 1st then the rest.