Predict Demographics of Any Website
Filed in: Microsoft, Web — June 30th, 2007
It is common that advertisers ask for website demographics before they decide to advertise on your website. However, certain data such as gender and age are not available on any web statistic report. The webmaster can only get the data through running a website survey.
Now, Microsoft adCenter Labs might have an alternative solution to predict demographics, the Demographics Prediction.
Image: Microsoft adCenter Labs Demographics Prediction
From the demographics prediction of LiewCF Tech Blog, 64% visitors are male and the age is between 25 to 34. I do not have the exact data but I would say it is accurate to what I expected.
Besides predict demographics for a website, the Demographics Prediction also works for search queries. For example, “hello kitty” query is female-oriented (74%) and age: 25 to 34.
Try Demographics Prediction on your sites and tell me what do you think!
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June 30th, 2007 at 9:35 am
hehe, cool, just the right tool for my post on “are there more male/female in the blogsphere”.
I’ve got more male readers than female and most are in the 18-34 age range.
June 30th, 2007 at 1:44 pm
Interesting…
Internet demographics in Malaysia seems to show more male than female (at the rate of 2:1 / 65-35) — result for most Malaysia-centric sites or sites with dominate Malaysian audience. Globally, more like 50-50 male-female. And women flock to men sites too, making up 30+% of their audience
Liew, aren’t u supposed to be away until next month?
June 30th, 2007 at 2:18 pm
[...] sekali yerk Mael - Ketahui jantina dan umur pembaca blog anda dengan tool dari Microsoft. (via: LiewCF) -Undi untuk tema bulan Julai di Persetankan.com -Mungkin aku akan tambah satu lagi koleksi blog [...]
June 30th, 2007 at 3:29 pm
how bout ur free blog?
June 30th, 2007 at 9:18 pm
How about shemale ?
June 30th, 2007 at 10:52 pm
That’s really cool. At least we know our readers statistic better,,,,
July 1st, 2007 at 3:11 am
what formula do they use? well, at least it is from a big company - microsoft
July 1st, 2007 at 3:31 pm
Wow, so now we can find out the ratio between male and female readers! But, some may still fake their gender, no?
July 2nd, 2007 at 6:44 am
I found yr site for chitika tips. Nice works! Envy a lot!
July 2nd, 2007 at 3:01 pm
I use advertlet to know my audition.. very good
July 3rd, 2007 at 1:36 am
[...] the way, you can predict your website’s demographics using Microsoft adCenter Demographics Prediction. yahoo, smartads, [...]