Google AdSense Testing New “Ads by Google Link”

Filed in: Adsense Tips, Make Money Online — December 12th, 2006

A reader told me that he discovered Google AdSense is testing a new “Ads by Google” link by replacing the “Google” with a Google logo.

Google AdSense Testing New "Ads by Google Link"
Left: “Ads by Google” link with Google logo. Right: text link for current adsense ad

My two cents

I think the new link would decrease click-through rate for the ads. The Google logo means telling site visitors, “Hey! Look here! I am advertisement by Google!”.

It is good for Google because the link lead visitors to a sign up page for AdSense and AdWords. But it might not be a good idea for fellow AdSense publishers, unless we can get referral fees via the link.

[Thanks, Cupid9 from Malaysia Students]

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  • http://malaysian-students.blogspot.com/ Cupid9

    Yes, I agree that showing the logo will somehow decrease the CTR and increase the Ad Blindness. I wonder why Google doesn’t remove the Ads by Google.

    Also, if you visit Digg.com, you can see that the “Ads by Google” is nearly transparent!

  • http://malaysian-students.blogspot.com Cupid9

    Yes, I agree that showing the logo will somehow decrease the CTR and increase the Ad Blindness. I wonder why Google doesn’t remove the Ads by Google.

    Also, if you visit Digg.com, you can see that the “Ads by Google” is nearly transparent!

  • http://www.kcnair.com/ KeVin

    yep…i notice this too in one of my sides….and it is sure appeal more than the rest of the ads…

    could this be bad news..or what…hmmm

  • http://www.kcnair.com KeVin

    yep…i notice this too in one of my sides….and it is sure appeal more than the rest of the ads…

    could this be bad news..or what…hmmm

  • http://allenation.com/ Allen.H

    Google is tightening the ring around low and average earning publishers and ignoring their interests because they know they have a very strong monopoly in the contextual ads market. Not only this will decrease CTR, but it will also reduce the transparency of the ads, something that might get the ads to be even more annoying to publishers.

    Allen.H
    http://allenation.com

  • http://allenation.com/ Allen.H

    Google is tightening the ring around low and average earning publishers and ignoring their interests because they know they have a very strong monopoly in the contextual ads market. Not only this will decrease CTR, but it will also reduce the transparency of the ads, something that might get the ads to be even more annoying to publishers.

    Allen.H
    http://allenation.com

  • http://www.planetmy.com/ Planet Malaysia

    Yeah! I agreed with you. Google please don’t do this.

  • http://www.planetmy.com Planet Malaysia

    Yeah! I agreed with you. Google please don’t do this.

  • http://www.mossism.net/wp Mossie`Ol Chin

    there goes my hosting fees i guess… T_T

  • http://www.mossism.net/wp Mossie`Ol Chin

    there goes my hosting fees i guess… T_T

  • http://blog.reyix.com/ WSLiang

    Once the logo is implemented, I guess tutorials regarding masking Google ads into content would be useless by then.

  • http://blog.worldwebhost.org/ Jaynier

    Cool! With this, google ads will show up better!
    Nice information Malaysian-student!

  • http://blog.reyix.com WSLiang

    Once the logo is implemented, I guess tutorials regarding masking Google ads into content would be useless by then.

  • http://blog.worldwebhost.org Jaynier

    Cool! With this, google ads will show up better!
    Nice information Malaysian-student!

  • http://www.beading.com.my/ Steve Wong

    This is certainly not a good news…. once implemented, the contextual ads would looks ugly. Might spoiled our webpage’s looks.

  • http://www.beading.com.my Steve Wong

    This is certainly not a good news…. once implemented, the contextual ads would looks ugly. Might spoiled our webpage’s looks.

  • http://www.linkentire.com/ Pinvader

    This could possibly lower the click-through rates as the logo makes the ads look more like, well, ads. And they may also screw up some blending techniques if your ads background it not white. Let`s just pray it is only a test. If they go on with this our CTR will suck big time!

  • http://www.linkentire.com Pinvader

    This could possibly lower the click-through rates as the logo makes the ads look more like, well, ads. And they may also screw up some blending techniques if your ads background it not white. Let`s just pray it is only a test. If they go on with this our CTR will suck big time!

  • Pingback: Chaos Laboratory - » Google experimenting with the “Ads by Google” link in AdSense

  • http://korokmu.eizil.com/ korokmu

    I have seen it. On my very own blog. Hmmm

  • http://korokmu.eizil.com korokmu

    I have seen it. On my very own blog. Hmmm

  • http://pantet.blogspot.com/ mangkook

    I found out that “ads by google” on my page today to..

    Hmm .. it’s kinda cute BTW.. with dark Background.

    sample pic: http://img301.imageshack.us/img301/7593/adsenssf8.jpg

  • http://pantet.blogspot.com mangkook

    I found out that “ads by google” on my page today to..

    Hmm .. it’s kinda cute BTW.. with dark Background.

    sample pic: http://img301.imageshack.us/img301/7593/adsenssf8.jpg

  • http://www.amyantiaging.com/ Albert

    How to hide the term “ads by google”

  • http://www.amyantiaging.com Albert

    How to hide the term “ads by google”

  • http://www.educouncil.org/ Peter

    it would have been better if it was possible to remove ‘ads by google’

  • http://www.educouncil.org/ Peter

    it would have been better if it was possible to remove ‘ads by google’

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