Google is raising awareness for the Save the Children Campaign in East Africa on its homepage:
I’m gonna be your friend. Listen and learn how you can help to end starvation in East Africa.
It links to the YouTube video “Bob Marley & The Wailers ‘High Tide Or Low Tide’ (Save The Children’s East Africa Appeal)”.
The ‘I’m Gonna Be Your Friend’ campaign supports Save the Children’s appeal, helping raise funds for urgently needed food, water and medicine. This huge social media campaign has already unified the entertainment world, with over 150 of the world’s most influential musicians, artists, sports stars and celebrities all posting details on the campaign to their Twitter and Facebook fans.
A Google Checkout donation button is embedded on the YouTube page. Visit http://imgonnabeyourfriend.org for details about Save the Children and make donations by credit card or PayPal.