I just discovered that Google is testing another new feature — Google search result preview.
When you search on Google, there is a new magnify glass after the result title. Click on the particular result will show up a page screenshot preview at the right hand side. Then, you can scroll through the search results and the preview will pop up for each.
The preview screenshot loading speed is quite fast. I guess some background prefetching there. For some page previews, your search keywords will be zoom in and highlighted in the screenshot.
It make scanning search result even easier! No need to visit a page then only find out it is just another junk page.
However, not every page gets a preview screenshot. Without a page preview, it might hurt the click-through-rate (CTR) from Google search result pages.
With Google search result preview, the web design would become more important because Google users will judge your site by the 1st impression (page preview) before they visit.
Do you love or hate the Google search result preview?
Update 1: If you don’t get the new feature. Try to use different web browser and login Google account.
Update 2: The Google search result preview is now live! The official name Google Instant Previews.