Google AdSense published a Hangout video which publishers share their top optimization tips.
In short, here are the 3 tips to increase your AdSense ads performance:
1. Put AdSense ads block near your content
2. Use good performance ad unit sizes: 300×250, 728×90
3. Put ads “above the fold” (shown without need to scroll down the web page)
Check out the short video below:
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