LiewCF Tech Blog

Problem: Currently I am displaying two blocks of ads on each blog post, one at the top of post, the other at the end of post.

The ad placement is ok but it becomes a problem when I have short posts, which looks like a full page of ads with hidden content. I want to selectively show second ad block only if content is more than 100 words.

By referring to a word count code on WordPress Support, I managed to hide second ad block if content is less than 100 words.

Here is the code. It is for WordPress only. Add the following code after “the_content” function in the “single.php” of your WordPress theme.

[php]
< ?php
$countpost = $post->post_content;
$countpost = preg_replace(‘/\s+/’, ‘ ‘, strip_tags($countpost)); // remove white space and html
$words = ((count(explode(” “,$countpost)) + count(explode(“.\r”,$countpost)))-1); // count spaces and periods
if ($words > 100) {
?>

< ?php } ?>
[/php]

My two cents

This is a simple WordPress hack. I hope you find it useful to have more flexible control on ad placements.

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