WeChat, the popular social communications app from Tencent China, has officially launched in Malaysia on 2nd April 2013. In conjunction with the launch, WeChat Bahasa Malaysia TV Commercial (TVC) starring local celebrities and WeChat ambassadors Lisa Surihani and Shaheizy Sam also made its debut.
WeChat Bahasa Malaysia TVC
Three versions of the Bahasa Malaysia TVC were developed to target the larger segment of the local Bahasa Malaysia speaking market. The TVCs will be aired in April 2013 over 4 TV channels: TV3, TV9, Astro Prima and Astro Ria. Behind the scenes videos also published on official WeChat Malaysia youtube channel.
Each TVC highlights a WeChat feature:
These aren’t WeChat first TVC in Malaysia. The first WeChat TVC in Malaysia was Chinese TVC starring Show Lo and Rainie Yang from Taiwan in January 2013.
RM1 Domino’s Pizza
Also at the launch, WeChat announced the partnership with Domino’s Pizza. WeChat users who follow Domino’s official account are entitled to purchase a second regular pizza for RM1 with the purchase of a regular pizza at standard price.
WeChat press event photo gallery
WeChat was first launched in January 2011 and have over 300 millions user accounts in just over two years. It is one of the fastest growing mobile social communications apps. WeChat is available to Malaysians in June 2012. The app supports sending live chat, voice, video, photo and text messages. It is now the No.1 ranking app in both Apple AppStore (social networking free category) and Google Play (communication free category). Other supported mobile platforms are Symbian, BlackBerry and Windows Phone. WeChat support up to 17 languages.