Why Firefly Airline Should Get a Better Domain Name

Filed in: Malaysia, SEO Beginner, Web — March 20th, 2007

Firefly, another Malaysia budget airline, is starting 2,000 free seats giveaway today. I never take any budget airline yet, I do not comment about the airline. But, as a Internet geek, I must comment about Firefly’s bad domain name.

Extra 'Z' in FireFly domain name
Image: Extra ‘Z’ in FireFly domain name

You might have already noticed that the website address of Firefly airline is not www.firefly.com.my but www.fireflyZ.com.my, an extra “Z” in the domain name. It is a no-no in Internet marketing.

The common knowledge is that you should use the same domain name as your company name or brand, especially when your website is your business. An online company should check for domain name availability before they decide the name for their business.

Who took Firefly domain name?

The Firefly.com is registered by Microsoft since 1996. Not sure what Microsoft wants to do about it.

The Firefly.com.my is a domain parking page, it is registered by Nikabina IT MSC Sdn Bhd at 31st January 2007. Meaning, Firefly launched their services in March 2007 but did not register the domain name in January 2007. Firefly was a rush project made in 3 months?

Compare to AirAsia airline, the Firefly’s competitor. AirAsia registered both AirAsia.com and AirAsia.com.my, which is good.

Firefly domain name suggestions

I would suggest Firefly do everything to take back the Firefly.com.my domain name. Also, prepare a domain name for International visitors. Try FireflyAirline.com, a domain parking page which might be waiting for domain buyer. FireflyAirline.com.my is available at the time I am writing. ;)

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  • zihah

    NO..NO..No…

    I’m having some difficulty during booking online ticket for family package few hours ago. so, i rang the customer service since i cant do the booking during that hours. For the first time I called, the operator told me the promotion start on 1 Dec. So, she just hang up without confirm which package that I interest on and I’ll again check on the net to make sure what she told me just now. But, obviously she gave the wrong information. because the promotion already start and end till 7 Nov. But I still cant do the booking so I called again But I’m very disappointed when they can’t even guide me or even answer politely. She also blames me cause I didn’t asked the operator name before.

    But when I asked for her name she tries not to answer my question by ‘bebel’ about something else. At the end she just told her name “Lia”.

    This is not the first time it happen when my mom also ‘kena’ a few days ago.
    I know they still new or whatever there are rit now. But please lah….wit that way they serve their customer…I don’t think they will be my choice anymore. The might change their motto to “u get FIRE 1st then u FLY”

  • Breeze

    Certainly a strange domain name. the "z" in Fireflyz.com appears like the company failed to find a good alternative name and so decided to settle with adding a "z" behind. Definitely a bad branding decision and does not reflect well on the team that manages the airline. Quality of service becomes doubtful.

  • Breeze

    Certainly a strange domain name. the "z" in Fireflyz.com appears like the company failed to find a good alternative name and so decided to settle with adding a "z" behind. Definitely a bad branding decision and does not reflect well on the team that manages the airline. Quality of service becomes doubtful.

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