Why I drop Advertlets and Nuffnang

Filed in: Make Money Online, Malaysia — June 20th, 2007

I’ve been using Advertlets and Nuffnang on hongkiat.com for quite some time, probably since the launch and now I chose to skip; nothing personal, just that when ads do not generate revenue we have to let go and give way to better. Here’s few reason that drew me to this decision:

CPC on Image Ads

Bloggers who make money from blogging should know image ads are poor on Cost Per Click (CPC); that’s probably the main reason why most image ads out there are offering as Cost Per thousand Impression (CPM), affiliates commissions, cost per month, etc. I do understand advertisers could be requesting for CPC on their image ads so they maximize from what they’ve paid for, but bloggers should also have the choice to choose if they are interested to accept CPC image ads. CPC image ads appear on blogs without notifications and I think that’s bad. Bloggers only come to know that they are actually running a CPC after noticing a downfall in ads revenue.

Prime Areas on Image Ads

Prime areas are noticeable areas on your blog before a scrolling; they are precious spots as these areas usually get most attention on any visits. It’s best that we make good use of them. Some prefer putting high pay ads, some insert top blog content. In a nutshell, prime areas are expensive areas. I’ve been using Advertlets and Nuffnang on Sidebar prime areas, mainly as being supportive and also earning money from it But if it’s a CPC Image ads that don’t convert, I’ll have to drop it.

Ads are static

I totally understand that both our local ad networks are new and there are only limited amount of advertisers for the time being. Limited advertisers also mean limited variety of image ads. That’s fine if image ads are running on CPM basis. My point is, when a new CPC image ad comes in, there is a high chance that user will click it. And when user clicks, you earn. But when the exact same ad is being displayed again and again, no one will click it again and when no one clicks your earning will stop until the entire campaign is over. Still, it’s a CPC image ad problem.

Here’s a little suggestion, ad network can suggest advertiser to come out with series of different banners for the same campaign. At least it gives a fresher look instead of displaying same old banner again and again.

Ratio of my local visitors

Hongkiat.com reached 4.2k unique per day but it’s recorded around 3k in Nuffnang and probably lower in Advertlets’s readings. That’s okay as tracking might be lead to inaccuracy from many factors. The explanation I was given when I do not have ads served is – my ratios of Malaysian readers are low. Personally, I think that’s quite arguable. Say I have 4000 unique/day with ratio 1:5 – Malaysian readers : International readers. This means I still have 800 unique Malaysian readers/day. Aren’t these Malaysian readers counted?

A reversed question: If the ratio of my traffic is 5:1 and I’m getting 3.2k Malaysian readers and 800 international readers on daily basis, will these 800 International readers be taken into considerations for ads serving?

Geo-location targeted ads are probably the best solution here but I’m still getting the same reason and it’s sad.

What’s your say?

The reason I’m writing this on LiewCF‘s blog is because I owe him a lot of guest post ever since I’m made a guest blogger here and entries in hongkiat.com have been pre-scheduled until this sunday. I must exclaim again that these are only from my personal point of view and I have no intention to influence nor defamation, Nuffnang and Advertlets might do well on your blog (I know it did quite well for some blogs). It’s nothing personal, just doing what’s best for my blog. Maybe I’ll start a personal lifestyle blog and will again become a Nuffnang or Advertlets publishers

I know its long, but I’d really like to hear your opinion and your experience on earning with Advertlets and Nuffnang.

[Contributed by Hongkiat]

blog, Nuffnang, Advertlets, malaysia, money, advertising, cpc, cpm

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http://www.post-buzz.com/ weirdoux

i’m still support both of this malaysia ads company. if many of you decided to “take out” the ads from your own blog, that a very good decision.

why?
it’s simple. if all malaysian bloggers don’t want to put the image ads in their blog, i’m volunteered myself to use that image ads ALONE!!!

then you will see my “BIG” cheques every month!
hah…hah…hah…!
http://www.post-buzz.com weirdoux

i’m still support both of this malaysia ads company. if many of you decided to “take out” the ads from your own blog, that a very good decision.

why?
it’s simple. if all malaysian bloggers don’t want to put the image ads in their blog, i’m volunteered myself to use that image ads ALONE!!!

then you will see my “BIG” cheques every month!
hah…hah…hah…!
Pingback: Nuffnang has reduced minimum payout to RM50
http://www.tenthofmarch.com/ TenthOfMarch

@Chong
For someone who has left the third longest comment (after Timothy and Josh Lim) without even leaving your blog URL, it’s either strange or humble. You did mention you wanted to publish it in your blog, no? Why shy away your URL?

If I were you, I would have published the post in my blog and come in here leaving a comment with my URL. Hopefully that will bring in some traffic to my blog. Who doesn’t need some extra traffic, especially from liewcf.com?
http://www.tenthofmarch.com TenthOfMarch

@Chong
For someone who has left the third longest comment (after Timothy and Josh Lim) without even leaving your blog URL, it’s either strange or humble. You did mention you wanted to publish it in your blog, no? Why shy away your URL?

If I were you, I would have published the post in my blog and come in here leaving a comment with my URL. Hopefully that will bring in some traffic to my blog. Who doesn’t need some extra traffic, especially from liewcf.com?
Chong

Humble or strange? I think frustrated would be a better word. Sometimes we’re upset when the companies do not meet our expectation. And who are the ones that make us to have this kind of expectation?

“Our record for fastest answered support enquiry is 43 secs, and currently the average time it takes for a question to be answered is about 3.8 hours.” “run by a team that sleeps very little” I submitted a ticket and it took two weeks to receive reply. Worse, the reply showed that the person did not know what’s wrong with the system and just replied for the sake of replying. I’ve decided not to submit ticket since.

It’s funny sometimes when our referral data and keywords (which considered priceless by most of us) are collected but it shows only the recent five referrals and keywords. Many other free stat services are doing great jobs at analytics (showing data for months and even years in professional ways for free with graphs and charts) and we don’t really need another stat to do the same thing. Thanks for your attempt to help but if we want stat we will install scripts from professional stat companies. Please, remove the stat tracking with the hope that the scripts will load faster.

“[T]he poll will undergo some changes soon, like color customization… and also we will start running sponsored polls – where instead of the default demographics poll, bloggers can run sponsored polls for advertisers and earn.” Does the word ‘soon’ carry the meaning ‘months’? Forget about the sponsored poll since it is now dying.

Unknown country in the stat is a problem that need to be solved as soon (months?) as possible. Other stat shows me that I’ve more visitors from Malaysia and it makes me to believe that some visitors from unknown country originate from Malaysian visitors.

Ooops, sorry for voicing my baseless arguments, just discovered these:
“[W]e are currently in our Beta Testing stage”
“[B]eta 1.50″

After all, they did good jobs which really impressed us: organizing blogger gatherings, helping YF (the blogger) and the most impressive one would be pitching Malaysian and Singaporean advertisers to try online advertising (to be specific, blog advertising). Many local offline advertisers, when come to online advertising, are clueless and have no confidence to try.

Ooops, just discovered the infamous, unprofessional and childish comparison chart has been removed. It is nothing wrong to do a comparison chart if you do it the professional way. One example of professional comparison chart is available here: http://pmetrics.performancing.com/#theotherguys

One trivia thing to ponder about: if all bloggers are to rely g to organize gathering, s will do the same thing. Do we really prefer to see future gatherings sponsored or organized by only either one? What if we bloggers organize events or gatherings ourselves and ‘force’ (he he he) both of them to sponsor so both of them will compete i.e. offer attractive benefits to win our confidence? Also, whoever that uses dirty (or strategic?) tactics like exclusivity will lose us. ::evil grin:: Currently, both use exclusivity to weaken each other. Now we will see who drops exclusivity first.

@TenthOfMarch
I do have a blog related to technology which I wrote my s review there but I’ve decided to abandon the blog since life has been and will certainly be very hectic for me in these months. I hope to try paid reviews at the blog after these busy months so I don’t want anyone to read or subscribe to that kind of blog — blog full of paid reviews, paid links in the posts etc.

I put both g and s on one of my blog (education related). It’s no point (at least for me) to attract LcF’s visitors to my blog since they are probably interested in tech / make money online only. I personally (just personal point of view) think that leaving comment with signature link to own non-related, non-personal blog is trying to spam. I hate spam, really. Ooops, I hope I’m not spamming LcF’s blog with my lengthy comments!

LcF knows who I am since I left my email address when submitting the comments. m and h might remember me since I have had a few email exchanges with them before and after joining g and s.

I don’t want to be featured at your blog with the names DevilsAdvocate/Amateur/Reaymond/ENUFFisENUFF although I leave comment at 4.00 am. (Spending 4 hours to write this comment, as stupid as usual) Now if m is to write a blog post at s official blog clearing up rumours, I’ll be the first to believe, really. Clear or not clear?

*Also, if anyone like, you’re welcome to republish my whole comment at your blog since I’d like to copyright this comment under no right reserved.
Chong

Humble or strange? I think frustrated would be a better word. Sometimes we’re upset when the companies do not meet our expectation. And who are the ones that make us to have this kind of expectation?

“Our record for fastest answered support enquiry is 43 secs, and currently the average time it takes for a question to be answered is about 3.8 hours.” “run by a team that sleeps very little” I submitted a ticket and it took two weeks to receive reply. Worse, the reply showed that the person did not know what’s wrong with the system and just replied for the sake of replying. I’ve decided not to submit ticket since.

It’s funny sometimes when our referral data and keywords (which considered priceless by most of us) are collected but it shows only the recent five referrals and keywords. Many other free stat services are doing great jobs at analytics (showing data for months and even years in professional ways for free with graphs and charts) and we don’t really need another stat to do the same thing. Thanks for your attempt to help but if we want stat we will install scripts from professional stat companies. Please, remove the stat tracking with the hope that the scripts will load faster.

“[T]he poll will undergo some changes soon, like color customization… and also we will start running sponsored polls – where instead of the default demographics poll, bloggers can run sponsored polls for advertisers and earn.” Does the word ‘soon’ carry the meaning ‘months’? Forget about the sponsored poll since it is now dying.

Unknown country in the stat is a problem that need to be solved as soon (months?) as possible. Other stat shows me that I’ve more visitors from Malaysia and it makes me to believe that some visitors from unknown country originate from Malaysian visitors.

Ooops, sorry for voicing my baseless arguments, just discovered these:
“[W]e are currently in our Beta Testing stage”
“[B]eta 1.50″

After all, they did good jobs which really impressed us: organizing blogger gatherings, helping YF (the blogger) and the most impressive one would be pitching Malaysian and Singaporean advertisers to try online advertising (to be specific, blog advertising). Many local offline advertisers, when come to online advertising, are clueless and have no confidence to try.

Ooops, just discovered the infamous, unprofessional and childish comparison chart has been removed. It is nothing wrong to do a comparison chart if you do it the professional way. One example of professional comparison chart is available here: http://pmetrics.performancing.com/#theotherguys

One trivia thing to ponder about: if all bloggers are to rely g to organize gathering, s will do the same thing. Do we really prefer to see future gatherings sponsored or organized by only either one? What if we bloggers organize events or gatherings ourselves and ‘force’ (he he he) both of them to sponsor so both of them will compete i.e. offer attractive benefits to win our confidence? Also, whoever that uses dirty (or strategic?) tactics like exclusivity will lose us. ::evil grin:: Currently, both use exclusivity to weaken each other. Now we will see who drops exclusivity first.

@TenthOfMarch
I do have a blog related to technology which I wrote my s review there but I’ve decided to abandon the blog since life has been and will certainly be very hectic for me in these months. I hope to try paid reviews at the blog after these busy months so I don’t want anyone to read or subscribe to that kind of blog — blog full of paid reviews, paid links in the posts etc.

I put both g and s on one of my blog (education related). It’s no point (at least for me) to attract LcF’s visitors to my blog since they are probably interested in tech / make money online only. I personally (just personal point of view) think that leaving comment with signature link to own non-related, non-personal blog is trying to spam. I hate spam, really. Ooops, I hope I’m not spamming LcF’s blog with my lengthy comments!

LcF knows who I am since I left my email address when submitting the comments. m and h might remember me since I have had a few email exchanges with them before and after joining g and s.

I don’t want to be featured at your blog with the names DevilsAdvocate/Amateur/Reaymond/ENUFFisENUFF although I leave comment at 4.00 am. (Spending 4 hours to write this comment, as stupid as usual) Now if m is to write a blog post at s official blog clearing up rumours, I’ll be the first to believe, really. Clear or not clear?

*Also, if anyone like, you’re welcome to republish my whole comment at your blog since I’d like to copyright this comment under no right reserved.
http://www.tenthofmarch.com/ TenthOfMarch

@Chong
Please accept my sincere apology for (almost) lining you up with the ranks of “the devil(s)”. I should pay attention to mybloglog a little more. I’ve seen you around before.

I’m getting confused with all the g, s, m and h. If I understand you correctly, you were hoping m will write a post at s’s official blog to clear up rumours (as in DevilsAdvocate/Amateur/Reaymond/ENUFFisENUFF is connected to m?). If that’s what you mean, tough luck. I doubt m will ever do that. m will probably want the story of the “devil(s)” to fade away. Why would m want to bring it up himself?

Imagine what will happen if everyone starts searching for “those IP addresses”. Tommy, Willy, Jishie, Mounster, etc might come up. Oppssss…
http://www.tenthofmarch.com TenthOfMarch

@Chong
Please accept my sincere apology for (almost) lining you up with the ranks of “the devil(s)”. I should pay attention to mybloglog a little more. I’ve seen you around before.

I’m getting confused with all the g, s, m and h. If I understand you correctly, you were hoping m will write a post at s’s official blog to clear up rumours (as in DevilsAdvocate/Amateur/Reaymond/ENUFFisENUFF is connected to m?). If that’s what you mean, tough luck. I doubt m will ever do that. m will probably want the story of the “devil(s)” to fade away. Why would m want to bring it up himself?

Imagine what will happen if everyone starts searching for “those IP addresses”. Tommy, Willy, Jishie, Mounster, etc might come up. Oppssss…
http://www.jennyhow.com/ JennyHow

my conclusion: nuffnang & advertlets are for desperate ppl who have never earn even rm2 online before.
http://www.jennyhow.com JennyHow

my conclusion: nuffnang & advertlets are for desperate ppl who have never earn even rm2 online before.
http://www.friedbeef.com/ Friedbeef

If you’re going to have a CPM as default for all campaigns. CPC should be opt in. Just to manage publisher expectations. I wasn’t happy with CPC Image ads. CPC needs to be contextual in my opinion.
http://www.friedbeef.com Friedbeef

If you’re going to have a CPM as default for all campaigns. CPC should be opt in. Just to manage publisher expectations. I wasn’t happy with CPC Image ads. CPC needs to be contextual in my opinion.
Chong

@TenthOfMarch
Glad that the weather is clear now. It’s nothing big. After all, I’m just one of those desperate publishers.
Chong

@TenthOfMarch
Glad that the weather is clear now. It’s nothing big. After all, I’m just one of those desperate publishers.
http://thenewspeculator.blogspot.com/ Freethinker

Walau..this post still on going one ar
http://thenewspeculator.blogspot.com Freethinker

Walau..this post still on going one ar
http://www.techathand.blogspot.com/ Dexter

Just a question…

Does Liewcf.com and hongkita.com is the same owner?
http://www.techathand.blogspot.com Dexter

Just a question…

Does Liewcf.com and hongkita.com is the same owner?
LcF

@Derex: No, HongKiat is my guest blogger.
LcF

@Derex: No, HongKiat is my guest blogger.
http://www.ibnjuferi.com/ MENJ

Nuffnang is working quite well for me across my blog(s), its not as much compared to paid postings or even Google Adsense but I still get some earnings out of it. So I will be sticking to it for a long time yet

- MENJ
http://www.menj.org menj

Nuffnang is working quite well for me across my blog(s), its not as much compared to paid postings or even Google Adsense but I still get some earnings out of it. So I will be sticking to it for a long time yet

- MENJ
Pingback: Izwan Zakaria dot Com » Blog Archive » Why Should I Drop Advertlets and Nuffnang Too
http://skorcareer.com.my/blog Zul

Someone needs to break google’s domination. Even if it doesn’t work for us, there’s no harm supporting local products, rite?
http://skorcareer.com.my/blog Zul

Someone needs to break google’s domination. Even if it doesn’t work for us, there’s no harm supporting local products, rite?
http://www.nakaltitude.blogspot.com/ nakaltitude

I got average RM 100 each month from Advertlets and for Nuffnang i only get around RM25 per month. But it very hard to get ads for Nuffnang no sure why? But I’m very happy with advertlets.
http://www.nakaltitude.blogspot.com nakaltitude

I got average RM 100 each month from Advertlets and for Nuffnang i only get around RM25 per month. But it very hard to get ads for Nuffnang no sure why? But I’m very happy with advertlets.
http://www.jayceooi.com/ Jayce Ooi

I am still happy with Advertlets. But thinking to drop Nuffnang soon. Nuffnang does not perform well. No real revenue at all. Advertlets is better Nuffnang for the moment. Anyway, AdSense the best of all.
http://www.jayceooi.com Jayce Ooi

I am still happy with Advertlets. But thinking to drop Nuffnang soon. Nuffnang does not perform well. No real revenue at all. Advertlets is better Nuffnang for the moment. Anyway, AdSense the best of all.
http://www.senikata.com/ adyy

erm.. i dont know about you guys. but my blog http://www.senikata.com earn good money from both. Especially from advertlets.

erm… i kinda agree with LCF on “Ratio of my local visitors”. Maybe there is a truth behind it. because 80% of my traffics are from Malaysian and I think advertlets & nuffnang, do count where the traffic coming from; in their payout calculation.

just my 2 cents
http://www.senikata.com adyy

erm.. i dont know about you guys. but my blog http://www.senikata.com earn good money from both. Especially from advertlets.

erm… i kinda agree with LCF on “Ratio of my local visitors”. Maybe there is a truth behind it. because 80% of my traffics are from Malaysian and I think advertlets & nuffnang, do count where the traffic coming from; in their payout calculation.

just my 2 cents
chew

I’m curious to find out how much both pay to bloggers based on CPC and CPM. Anyone can help out? Guess we should all do some checking before we give premium space over to others
chew

I’m curious to find out how much both pay to bloggers based on CPC and CPM. Anyone can help out? Guess we should all do some checking before we give premium space over to others
Pingback: Are You Happy With Your Blog Earnings?
http://web2.0entrepreneur.com/ ZeMMs

Im not sure why I don’t put either Nuffnang or Advertlets ads on my blog.. probably I’m just not the blogging-for-profit kind of person who would do just about anything to get money out of blogging. But I do respect & support their effort of creating local ads network.. it may not be profitable to some, but I’m sure both of the programs will evolve over time…. they just need some time to adjust and hey afterall, they’re both still very new so give em a break
http://web2.0entrepreneur.com ZeMMs

Im not sure why I don’t put either Nuffnang or Advertlets ads on my blog.. probably I’m just not the blogging-for-profit kind of person who would do just about anything to get money out of blogging. But I do respect & support their effort of creating local ads network.. it may not be profitable to some, but I’m sure both of the programs will evolve over time…. they just need some time to adjust and hey afterall, they’re both still very new so give em a break
http://www.planetlowyat.com/ Planet Lowyat

The best thing is you can use analytics features in Nuffnang.
http://www.planetlowyat.com Planet Lowyat

The best thing is you can use analytics features in Nuffnang.
http://eegroup.forumfreek.com/ x-dawn

how do I request for cpm or cpc ads? Can I change it or it depends on advertizer?
http://eegroup.forumfreek.com x-dawn

how do I request for cpm or cpc ads? Can I change it or it depends on advertizer?
http://peteformation.blogspot.com/ peteformation

Thks for the valuable information.
http://peteformation.blogspot.com peteformation

Thks for the valuable information.