News.com reported that Yahoo launched a new advertising product called SmartAds, which allows advertisers to offer ads that are customized according to the web surfer’s demographics, geographic and online activities.
With Yahoo SmartAds, the advertiser can show different ads for targeted web surfers, example: A SmartAds ad shows your local car dealer when you search for car along with prices, and ad background is targeted to your age range… all of these are done on the fly!
How does Yahoo SmartAds works?
Yahoo SmartAds combines Yahoo’s demographic, geographic and behavioral-targeting capabilities with a new patent-pending creative ad assembly platform that allows the company’s ad system to create customized ads in real time.
Yahoo will get different backgrounds, logos and other features from the creative agencies that can be reconfigured with ad copy based on who is seeing the ad and what they are interested in.
My two cents
Yahoo SmartAds is behavioral targeting ads, which allows advertisers to have better focus ads to targeted web surfers. And, a web surfer will get more relevant ads. We don’t have a live example now, but I think it is a “win-win-win” program for Yahoo, advertiser, and surfer.
By the way, you can predict your website’s demographics using Microsoft adCenter Demographics Prediction.